![]() “They are the pivotal heartbeat for bringing our mission to life,” she said. After all, according to McRae, Kitty and Vibe wouldn’t be where it is today without the genuine support of its loyal fanbase. The company’s goal was to make a tangible, real-life impact on the community. Kitty and Vibe wasn’t interested in any ordinary social media campaign. Tapping into a worldwide holiday that celebrates kindness perfectly aligns with our mission.” “We want to encourage our community to prioritise choosing kindness in their daily lives, whether that’s taking an extra moment to be kind to your body, your mind, or others. “Our slogan is ‘Kind Is My Vibe’ and our core purpose is to ‘choose kindness,’” she said. “Tapping into a worldwide holiday that celebrates kindness perfectly aligns with our mission.” According to Brand Manager Sarah McRae, the team was thrilled. With World Kindness Day around the corner, our team reached out to Kitty and Vibe. “With the help of the Water Bottle, we saw a 47% repeat customer rate on the first 200 sales of the dress!”Īfter a successful collaboration, MOO decided to strike while the iron was hot. “Typically we see a 25% repeat customer rate on new launches,” explained Kitty and Vibe CEO and founder Cameron Armstrong. When they asked MOO to help celebrate the launch of its newest offering - the Play Dress - our teams worked together to create custom “Kind Is My Vibe” Water Bottles with a 360° wrap. By telling your brand’s story through thoughtful design and purposeful messaging, you can create an emotional connection to your consumers and demonstrate what your brand is all about.Īnd guess what? That’s exactly what we did for Kitty and Vibe.Īs a direct-to-consumer clothing company, the Kitty and Vibe team takes pride in its highly inclusive, female-focused philosophy. ![]() We are constantly being asked by our clients: How can MOO help bring our brand to life?įor us, that means helping businesses make a meaningful impression. Read on to discover the origins of our partnership and how we put our heads together to spread good vibes around the globe. This year, the MOO team decided to celebrate World Kindness Day on 13th Nov. It’s not about good manners, one-off gestures or a passing trend. It’s not something you can buy, or a switch you turn on. Get it from Outdoor Voices for $100 (available in sizes XXS–XXL and in 14 colors and patterns).Kindness is complicated. Promising review: "It’s worth the hype - fits great, super comfortable, and easy to throw on, plus it’s long enough on me (5’11), especially with the shorts underneath. I find it best to wear with a sports bra underneath for a little extra support. I normally wear this dress to play tennis, but I've also love to wear it with a button-down shirt over it for just everyday adventures. Even though I don't have a great pic in this dress, and I can still profess my love for it. You can read her full review of the dress here (#11). But another BuzzFeed writer Rachel Dunkel is also a fan of this dress and snapped a much better pic. And even though I wear it a lot, apparently I'm bad at taking pictures in it, so the best I have is the one from last weekend taking my parents' dog for a walk. I've owned this dress for at least three years now, and I still wear it. And check out how one TikToker styles this dress to do everything but exercise here.
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